Trends in social media/Web 2.0
On Facebook, I'm noticing an interesting way to market logos/brands/corporations: social media can be "leveraged" to have consumers vote on where philanthropic money will go. It's an interesting way to build brand notoriety and loyalty, but as far as corporations go, it's purely symbolic. Like both liberal thinkers like Joel Bakan and Noam Chomsky, and libertarian Milton Friedman, I would like corporations out of altruism!
The worst was a Facebook money-drive headed up by Chase bank. Having their corporate logo next to words like "volunteer" and "donate" put curdles up my spine. Of course I did not have the distastefulness to point out that the economic benefit for giving a smidgeon of Chase money to a laudable cause is miniscule in comparison to the cash generated by Chase by making their brand oh-so-less infamous. Their CEO Jamie Dimon (below; whose net worth is $1.7 billion) must be hiring good people in corporate communications; people like me. He'll laugh with that bailout money all the way to the bank; it's no problem if your product is defective or exploitative -- the marketers will handle it.
It's a corrupt and unfair system, and I'm displeased to see friends and family co-opted to carry marketing water for gigantic, amoral, tyrannical corporations. Friends, don't be walking advertisements online.
No profanes - sacred