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Olympics Wal-Mart Ads

 

So, I dislike Wal-Mart as an organization, for many reasons -- their union-busting, their downward pressure on the labor market and the effect that's had on the middle class, their promotion of Chinese-made junk, and the fact that the five Waltons have the same amount of wealth as something like the bottom 50% of all American income earners.

 

So when I see their advertisements on the Olympics, I have to get on the internet and rant. The spots have an un-uniformed sales representative or something talking to a young woman with a kid about saving money. The group walks down a spartan aisle and look at savings. I don't understand what the guy's role is, and it's significant that there is one spot with a white guy and a white lady, and another with a black lady and a black dude. What the hell is his role?

 

The takeaway for me is that Wal-Mart does not perform customer service -- at all, and this spot unconsciously ackowledges that. Why not have an employee with a "How Can I Help You?" smock on showing the savings? Well, because Wal-Mart employees are underpaid, overworked, and disrespected on the job. If one shops at Wal-Mart, one is one her own, unless some magical hipster with an untucked vintage shirt (unavailable at Wal-Mart most likely) happens to be there. Ain't gonna happen.

 

Wal-Mart sucks, y'all, in their operations, their role in the American economy, and their advertising. Don't shop there.

 
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