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schencka
Obama releases two-minute ad

Pretty interesting -- he's got the money on hand to speak "straight to the people," Ross Perot-style. The script below shows that while McCain may have a slight advantage in the soundbite 15- to 30-second news cycle media, on every issue except for "drill, drill!" Obama has the advantage on policy ideas, although they take a little more explaining. McCain's sell is a dull appeal to "country" and "honor," which only takes a sentence to communicate.

How Obama manages to mesh his ideas with cultural connotations will determine who wins, because we know that Steve Schmidt's McCain/Palin campaign will use wedge issues until they drop. Obama will need to emphasize economic populism, John Edwards 2004-style. As McCain's campaign management knows, their policies are sure losers in this election.

The script:

In the past few weeks, Wall Street's been rocked as banks closed and markets tumbled. But for many of you -- the people I've met in town halls, backyards and diners across America -- our troubled economy isn't news. 600,000 Americans have lost their jobs since January. Paychecks are flat and home values are falling. It's hard to pay for gas and groceries and if you put it on a credit card they've probably raised your rates. You're paying more than ever for health insurance that covers less and less. This isn't just a string of bad luck. The truth is that while you've been living up to your responsibilities Washington has not. That's why we need change. Real change. This is no ordinary time and it shouldn't be an ordinary election. But much of this campaign has been consumed by petty attacks and distractions that have nothing to do with you or how we get America back on track. Here's what I believe we need to do. Reform our tax system to give a $1,000 tax break to the middle class instead of showering more on oil companies and corporations that outsource our jobs. End the "anything goes" culture on Wall Street with real regulation that protects your investments and pensions. Fast-track a plan for energy "made-in-America" that will free us from our dependence on Mideast oil in 10 years and put millions of Americans to work. Crack down on lobbyists -- once and for all -- so their back-room deal-making no longer drowns out the voices of the middle class and undermines our common interests as Americans. And yes, bring a responsible end to this war in Iraq so we stop spending billions each month rebuilding their country when we should be rebuilding ours. Doing these things won't be easy. But we're Americans. We've met tough challenges before. And we can again. I'm Barack Obama. I hope you'll read my economic plan. I approved this message because bitter, partisan fights and outworn ideas of the left and the right won't solve the problems we face today. But a new spirit of unity and shared responsibility will.
 
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