McCain ad stars Britney and Paris
As I have noted before, Britney Spears and Paris Hilton are both awesome. With John McCain being so easily depicted as aged and out-of-it, why would his own ad play into this narrative? The "Obama's famous, not serious" talking point has never made sense to me -- if he's famous, there must be something about what the man is saying. And the ad's "Obama" chant doesn't scare me at all -- Obama could use it if he wanted.
My perception is that the ad asks me to fear Obama the way that 1960s white Southerners feared Martin Luther King, Jr. and Malcolm X. Nothing could inspire less fear in me -- in fact, few things could inspire me more.
And in trying to play off Obama's admitted fame, I'm reminded of the American presidents that we've already had that drew millions and inspired foreign countries: JFK specifically. I for one would rather listen to a great orator than suffer another inarticulate "decider" in the Oval Office.
The ad's reference to legitimate policy differences also comes off as weak -- Obama doesn't want more offshore drilling (as if I'm supposed to love that) and he wants more taxes (he wants to make the tax code more progressive and less regressive, i.e. higher taxes for corporations and the wealthy, tax cuts for the working and middle classes).
The only thing McCain's recent shakeup in his campaign has accomplished are baldfaced, blatant attacks that appeal to people that are already Republican voters. There's a possibility that Obama could draw more new voters than McCain could convince existing voters to switch sides.
The problem is that McCain can't run as a reformer. With a president with an approval rating in the twenties, he's pretty much trying to make snowmen in hell.