x
schencka
Letter to the editor, foods

I'm not an expert in the food industry; I'm a consumer. But as an outsider I find myself rooting for Chobani over Yoplait/General Mills in a David vs. Goliath showdown ("Yogurt is the new measuring stick at General Mills," June 25). 

It was inexcusable when General Mills executives complained after the meteoric rise of Chobani that high-quality Greek yogurt was too expensive to make on a large scale, and instead added milk protein concentrate to their existing product and called it "Greek" yogurt.

For generations, General Mills corporation has marketed grain-based, processed foods with salt and sugar. What's the last time you made Hamburger Helper? That the yogurt category appears to be the company's Achilles' heel simply brings to stark relief that General Mills' product line is designed for uninformed consumers who are thankfully becoming more scarce every day. 

I take it as a matter of pride to shop the perimeter of the grocery store where high-quality fresh foods like vegetables, fruit, dairy, meat, fish, and poultry sit without branding from a Fortune 500 company.

General Mills' product line, like Betty Crocker (who was a fiction anyway), is stuck in the past.

 
Calendar

May 2017
123456
78910111213
14151617181920
21222324252627
28293031

April 2017
1
2345678
9101112131415
16171819202122
23242526272829
30

March 2017
1234
567891011
12131415161718
19202122232425
262728293031


Older

Recent Visitors

May 26th
google

May 25th
google

May 24th
google

May 23rd
almost23
google

May 22nd
google

May 21st
google

May 20th
google

May 19th
google

May 18th
c4fine13u22
google

May 17th
google

May 16th
divine
google

May 14th
google
Spread Firefox