I'm not an expert in the food industry; I'm a consumer. But as an outsider I find myself rooting for Chobani over Yoplait/General Mills in a David vs. Goliath showdown ("Yogurt is the new measuring stick at General Mills," June 25).
It was inexcusable when General Mills executives complained after the meteoric rise of Chobani that high-quality Greek yogurt was too expensive to make on a large scale, and instead added milk protein concentrate to their existing product and called it "Greek" yogurt.
For generations, General Mills corporation has marketed grain-based, processed foods with salt and sugar. What's the last time you made Hamburger Helper? That the yogurt category appears to be the company's Achilles' heel simply brings to stark relief that General Mills' product line is designed for uninformed consumers who are thankfully becoming more scarce every day.
I take it as a matter of pride to shop the perimeter of the grocery store where high-quality fresh foods like vegetables, fruit, dairy, meat, fish, and poultry sit without branding from a Fortune 500 company.
General Mills' product line, like Betty Crocker (who was a fiction anyway), is stuck in the past.