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schencka
Education and death of Steve Jobs

An FB post --

This is a meme I've been seeing out there with the death of Steve Jobs; he intelligently would disregard what the consumer said she wanted and instead would market the new product she did not know she wanted. It has wide application, I believe, in the education field, because not knowing what one needs to learn is an integral part of becoming educated, and further a nail in the coffin of the notion that "content" need merely be "delivered" by "subject matter experts." Paulo Freire's critique of the "banking" model of education rides again.
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2. Customers cannot tell you what they need
“Apple market research” is an oxymoron. The Apple focus group was the right hemisphere of Steve’s brain talking to the left one. If you ask customers what they want, they will tell you, “Better, faster, and cheaper”—that is, better sameness, not revolutionary change. They can describe their desires only in terms of what they are already using—around the time of the introduction of Macintosh, all that people said they wanted was a better, faster, and cheaper MS-DOS machine.

http://news.cnet.com/8301-13579_3-20117575-37/what-i-learned-from-steve-jobs/#ixzz1aCulQX6F
No profanes - sacred
 
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