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"Be Kanye" ad campaign for Absolut vodka

The interactive web site.



That's pretty funny. It adds to the Absolut vodka lore with the 21-34 male demographic, definitely. Absolut has appeared both in a real-life Absolut party hosted by Adrian Grenier and also in the show Entourage. That reminds me, I need to watch the new season premier.
 
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