Another McCain "celeb-hit" ad
The ad below takes out the Paris Hilton/Britney Spears references as well as the "Obama" chant from the previous ad. The McCain campaign obviously tries to paint Obama as a forgettable pop-culture phenomenon, like the Pet Rock or something.
"Obama -- could he be just another 'Wham!'???"
The most important thing to note in the ads is the complete absence of John McCain himself. Here's my thought process: "Okay, Obama is kind of a celebrity like Jerry Seinfeld, Ray Romano, or Brendan Fraser. He's still A-list, but he's not Tom Hanks or Robert Redford. He has talent and ideas enough for a long-term career, even if it seems like he's just a 'flash in the pan' in the beginning. Obama has already been in the intense media spotlight for four straight years with no debilitating controversies -- he withstood the Jeremiah Wright thing with ease.
"John McCain is still an ideological conservative, the movement whose ideas have led to terrible consequences for America -- and McCain wants to continue the policies that brought that havoc.
"Obama is eminently more preferable than a third W. Bush term."
The underlying theory of the ad falters itself; take the case of when John Lennon said in 1964, "We're bigger than Jesus." Immediately some Christians of the day took to the streets and destroyed Beatles records. All the while, these peoples' kids only desired the Beatles more, and the Beatles' popularity grew to fantastic heights.
In a sense, if John McCain is my father-figure and says I shouldn't like or listen to Obama, I'm only more attracted to the novelty and change he represents.
McCain's strategy has worked, slowing Obama's polling lead. But the strategy cannot do anything other than get McCain to a slight national-polling lead because he cannot help but represent the disastrous, hated policies of George W. Bush -- he's a true Republican, despite the suggestions otherwise.
No profanes - sacred